Staff Brand Designer Candidate

Enterprise Marketing Focus

I am a brand creative lead specializing in translating complex ideas into high-end editorial layouts, information-dense print reports, and executive-quality visual narratives.

Cardiac Patient Handbook Page 1

Trillium Health — Cardiac Patient Handbook

Print / Editorial Layout

A multi-page structural literature design emphasizing absolute typographic hierarchy, clear information-dense reading grids, and print manufacturing execution.

Corporate Case Slide 1

The Corporate Case — Strategy Pitch System

Presentation Design / B2B Sales

Development of business proposal frameworks for executive delivery, translating organizational objectives into structured data visualizations.

Grand Tasting Gala Cover

Grand Tasting Gala — Enterprise Sponsorship Architecture

Sponsorship Brochure / Print Deck / Google Slides Ecosystem

Structuring high-end corporate outreach collateral. Formatted beautifully to align monetization strategy with clean, information-dense layout matrices.

Project Zero Page 1

Project Zero — Strategic B2B Proposal

B2B Conversion / One-Pagers

Conversion-oriented informational layout engineering mapped to communicate abstract core milestones and programmatic metrics clearly.

Subcase Surgery Cover

Subcase Surgery — Clinical Data Architecture

B2B Solicitation Deck

Unified literature and process flows built to scale cleanly across complex, highly specific specialized clinical department handbooks.

Muki Visual Framework 1

Muki — Visual Identity System Expansion

Identity / Typography / Website

Development of cohesive brand scaling matrices balancing modern typography rules with clean, border-driven grid aesthetics.

Dave Blum Framework 1

Dave Blum Portfolio — Premium Editorial System

Editorial Identity

A high-end multi-viewport brand ecosystem leveraging minimalist, hyper-aligned layout compositions to communicate artistic craft.

THPF e-news Redesign Framework

Trillium Health — E-News Digital Design System

Figma / UI System

A modular layout overhaul for institutional e-marketing, mapping varied layouts (General, Solicitation, 50/50 Lottery structures) directly to a unified visual language.

New Era Hospital Fundraising Campaign

New Era — Capital Hospital Campaign Architecture

Figma / Digital Platform / UI/UX

End-to-end multi-viewport landing experience from initial wireframes and design skeletons to high-fidelity desktop and mobile product views.

Back to Work

Trillium Health — Cardiac Patient Handbook

This project required balancing dense clinical workflows with exceptional layout elegance. Tasked with constructing information-dense literature for patients and partners, the design system employs strict typesetting structures and a beautifully engineered horizontal grid alignment.

Back to Work

The Corporate Case — Strategy Pitch System

Designed to align complex technical messaging with clean, corporate visuals. This presentation deck translates enterprise strategy frameworks into scalable layouts, ensuring readability and executive polish in print contexts.

Back to Work

Grand Tasting Gala — Enterprise Sponsorship Architecture

A masterclass in transforming high-level corporate sponsorship paths and technical tier metrics into digestible, gorgeous collateral. Built on crisp, border-driven layouts designed to emphasize data transparency and brand integrity.

Back to Work

Project Zero — Strategic B2B Proposal

Refining complex abstract features, roadmaps, and stakeholder variables into crisp B2B editorial proposal sheets built for fast scanning and conversion performance. Successfully funded at $6 Million.

Back to Work

Subcase Surgery — Clinical Data Architecture

Case study tracking internal surgical program systems mapping, user flow layouts, and precise data tracking specifications across high-impact typography assets.

Back to Work

Muki — Visual Identity System Expansion

Meticulous label identity construction matching deep aesthetic guidelines and system flexibility parameters with clean, modern grid alignment execution.

Back to Work

Dave Blum Portfolio — Premium Editorial System

Refining graphic portfolios down into crisp geometric sections using clean grid metrics designed for high fidelity look and performance output scaling systems.

Back to Work

Trillium Health — E-News Digital Design System

A rigorous system engineering project built to bring graphic constancy to digital messaging. Features modular header components, typographic quote hierarchies, and dynamic callout container blocks built to optimize retention and communication across cross-functional marketing campaigns.

Back to Work

New Era — Capital Hospital Campaign Architecture

Designed to scale high-impact community messaging down to structured user touchpoints. Mapped seamlessly from initial systemic wireframes and skeleton layouts into fully realized multi-viewport responsive digital systems for major healthcare infrastructure project communication.

About

Over the past 15 years, I have built my design career around strict brand integrity, data-dense editorial system layouts, and premium visual systems across both corporate frameworks and creative agencies.

My methodology treats brand design not simply as an aesthetic coating, but as a critical tool for communicating complex structures clearly, raising design standards, and moving fast without sacrificing quality.

This has resulted in $350+ Million in sucessful revenue across all clients.

Mar 2017 - Present
9 yrs 4 mos

Manager, Art Direction

Trillium Health Partners Foundation — Permanent Full-time

Serving as craft lead across business-critical functions, steering physical and digital experiences, high-impact brand campaigns, and visual storytelling environments.

Core Focus: Corporate Branding, Creative Direction, Social Media Systems

Senior Graphic Designer

Apr 2022 - Apr 2023 · 1 yr 1 mo

Owned high-impact visual design execution across enterprise collateral, fundraising print publications, and digital campaign infrastructure.

Core Focus: Social Media, Digital Marketing, Layout Hierarchy

Graphic Designer

Mar 2017 - Jun 2022 · 5 yrs 4 mos

Developed print collateral, layout systems, and marketing materials adhering strictly to core organizational brand guidelines.

Core Focus: Typography, Print Production, Visual Communication
Feb 2016 - Dec 2021
5 yrs 11 mos

Art Director

The Eglinton Branding Company

Oversaw all branding, web architecture, and graphic design tracks to guarantee rigorous quality and visual consistency across client assets.

Core Focus: Corporate Branding, Social Media, Full-scale Identity Systems
Jan 2017 - Dec 2017
1 yr

Director of Brand Strategy

AdClub of Toronto — Board of Directors

Joined the board of this premier not-for-profit to drive clarity and absolute constancy for the organization's brand touchpoints.

Core Focus: Brand Strategy, Cross-Functional Alignment, Digital Marketing
2013 - Jan 2017
4 yrs 1 mo

Graphic Design

Chameleon Digital Media Inc.

Produced technical documentation, ad-tech assets, and media kit collateral translating digital concepts into streamlined visual sales data layout formats.

Core Focus: Digital Marketing, Data Layout, Information Layouts
Sep 2012 - Jan 2017
4 yrs 5 mos

Graphic Design

Adapt Media Inc.

Executed diverse media initiatives spanning web design, high-fidelity graphic/print media design layout structures, and project photography.

Core Focus: Print Media Design, Web Design, Commercial Photography

Contact

Let's coordinate on high-impact visual design, brand strategies, or striking editorial layout systems.